In America, the mantra "bigger is better" is tightly woven throughout our culture. In fact, most people assume getting big is the whole idea. As business owners, we have been conditioned to believe that you must focus on revenue growth. That motto is demonstrably untrue for a large number of private companies. We believe that better is better. We believe savvy owners focus on growing enterprise value rather than revenue. There was a time when size was the ultimate measure of a company's success, but increasingly, these entrepreneurs- called Value Builders- are aspiring to maximize value, often at the expense of their size.